Soleil.Lucia.

I’m Soleil Lucia, a creative based in Amsterdam. I’m drawn to new perspectives and the emotions and stories that connect us. Through film, fashion, dance and visuals.

I think curiosity is one of the most underrated creative tools we have. It’s what leads us to better questions, better conversations and better stories. That’s the kind of work I want to create.

As a director and producer, I’m always searching for the thread that holds a story together. Before thinking about beautiful images, I want to understand what we’re truly trying to say and why it matters. In my work I’m involved throughout the entire creative process, from the first conversation and concept to the final frame. Bringing together people. Because in the end, beautiful visuals only matter when they make you feel something.

I’m currently studying Fashion & Branding at AMFI (Amsterdam Fashion Institute), specialising in Creative Strategies. I also had the opportunity to do an exchange semester at VIA University College in Aarhus, Denmark, where I focused on Fashion Film, an experience that further shaped the way I approach storytelling in film and fashion.